Welara is an independent, multi-family office and wealth advisor designed to provide uncompromising excellence for first-generation wealth creators and their families around the world.
Established in 2023, Welara was founded by a closely associated group of wealth creators who faced challenges like yours. Like many, our Founding Partners have built businesses and managed investments through the eras of Web 1, Web 2, and Web 3. We have lived through financial bubbles & crises, bull & bear markets, and fear & greed cycles. Our extensive backgrounds span family offices, institutional investors, and sovereign wealth funds. Bound by shared values, mutual curiosity, and a unified mission, we're more than just colleagues; we're investors and friends.
Our mission is clear: to help first-generation wealth creators reclaim the invaluable gift of time.
The wealth and asset management sector has remained essentially unchanged for decades, sticking to its conventional, siloed framework. At Welara, we solve for time by taking a 360° view, adopting a holistic approach to our clients' lives—encompassing wealth, assets, and lifestyle. We believe life shouldn't be segmented or chaotic, yet often it is. Facing the same challenges around optimization and finding traditional solutions lacking, we took matters into our own hands, leading to the creation of Welara. We are a crypto-native Multi-Family Office, operating each client relationship similar to a bespoke Single-Family Office. We do things differently.
Pinterest.
Hermès book: La Maison by Koto Bolofo.
Unknown.
creator
/krē-’ā-tər/
noun
001
one that creates, usually by bringing something new or original into being
002
founder, builder, inventor, entrepreneur, industrialist, technologist, futurist, architect
// Trust and the will to understand each other are essential to the bond between a horse and a human. In good times they are one, connected in trust and respect. They are on an open-ended journey, a journey that requires perseverance and the suspension of fear.
The Welara pony is a breed that crosses the Welsh pony and the Arabian horse. Welara’s are inherent leaders: alpha, elegant, and characterized by their beauty, intelligence, and versatility. Horses symbolize courage, loyalty, and freedom and exude qualities of power, strength, and confidence. They employ dual navigation techniques—mind-mapping and compass orientation—enabling them always to identify their North Star. In Eastern philosophy, horses signify transcending physical constraints. For Native Americans, the horse inspires progress, championing our endeavors and spurring us to realize the finest version of ourselves.
Welarian
/wul-’ār-e-n/
noun
001
tribe member of Welara
002
first-generation wealth creator¹
003
seeks time compression
Welara, Colette, K. Young, 2006
Meadow at Dusk, Anja Niemi, 2021
To chart our future, we must first trace our past. Industrial revolutions mark global shifts toward more efficient and consistent economic processes. From 1760 to the present, we've observed four distinct revolutions, each characterized by its unique innovations and leading to fresh investment avenues across asset classes. A recurring theme: when humans adapt to change—be it through creating novel tools, building cities, or evolving societal norms—they invariably have done so through design. This design methodology, bolstered by the advent and progression of technology, has been systematically deployed for over a century to amplify human productivity.
1760 - 1840
IR1
Factory, Unknown, 1814
1870 - 1914
IR2
New York, Unknown, 1900
1970 - Present
(Estimated until 2030s)
IR3
space, NASA, 1971
2011 - Present
IR4
Bitcoin Mining, Blockstream, 2018
Interstellar, 2014
At Welara, we aim to utilize design and technology to innovate new systems that optimize our most treasured yet scarcest commodity: time.
We deeply engage with our clients, building relationships as partners, friends, and trusted stewards. Through an in-depth discovery process, we converse, gather insights, and design a personalized “operating system” tailored to each individual.
Like many wealth advisors, Welara bases its perspectives on rigorous research, considering the client’s investment objectives, risk profile, goals, challenges, priorities, and interests. But we delve deeper. We embrace this uniqueness because our primary clientele, first-generation wealth creators, often do not fit inside a traditional box (and we love that) .
Rather than merely executing transactions, we foster genuine connections and build relationships. Our approach is adaptable, and our solutions are inventive. We uphold the fundamental belief that when existing systems falter or become obsolete, innovation is essential. Sometimes, it takes courage to abandon what we think we know in favor of what we can become.
Studio Corposano, Bibliothèque nationale de France, 1962
HISTORY NEVER REPEATS ITSELF,
BUT IT DOES OFTEN RHYME.
“The Gilded Age: A Tale of Today,” Samuel Clemens, pen name Mark Twain,1874
Object to be Destroyed and Indestructible Object, Man Ray, 1923 and 1957
Time
Time is the one thing we never have enough of. It is our greatest commodity. We understand that by compressing time, we can create value.
Money
We can save you money. We do more for less by not charging you for things you don’t need. We only charge you for what you use.
Trust
We operate under a disciplined and discreet but radically transparent methodology. Capital needs safeguarding by qualified stewards with experience who are not living in a Matrix.
Vibe
We take a holistic and innovative approach with our clients and believe we understand them better than other firms. We created an office that acts like a family because we only want to work with people we love.
